March
3 International (Beijing) Ltd - Press Conference for the launch
of Formula March - 24th April 2005
On 24th April 2005 March 3 International (Beijing) Ltd. unveiled
their new racing car. Based on the specifications for Formula 3
racing, the car, built in the UK by Van Diemen, will be raced and
maintained in China by Chinese drivers and mechanics. It will serve
as a launch pad for new Chinese talent looking to break into the
world of motor sport.
March 3 needed a launch that would be exciting and eye catching
and, of course, attract as much media attention as possible. Key
figures from the motor industry in China attended along with several
special guests and HRH Prince Michael of Kent delivered a keynote
speech congratulating March 3 International on a successful partnership
with UK car manufacturers Van Diemen.
Please click thumbnails for larger image
EEC Beijing Ltd provided the following services:
- Budget planning and financial management
- Detailed timeline
- Design and printing of all event material including, marketing
material, invitations and programme
- Photography
- Venue liaison
- Catering liaison
- Media list
- Media handling
- Translation of press release into English
- Produced press packs
- Speech writing for HRH Prince Michael of Kent
- Decoration of venue
- Set, stage and AV design and build
- Name badges for staff
- Registration for guests, press and VIPs
- All logistics management
- On site management
- Media clipping
- Post event evaluation and debrief
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